Job Description

Job Opening: CRM Manager

???? Location: Hyderabad, Tamil Nadu
???? Job Type: Full-Time
???? Schedule: Night Shift
???? Salary: ¥30,000 - ¥35,000 per month

About the Role

Designation: CRM Manager
Department: Sales & CRM
Reporting to: Head – CRM

The CRM Manager is responsible for ensuring a seamless customer journey from sales to post-sale interactions. This includes home loan guidance, documentation assistance, customer service, team coordination, and CRM process optimization to enhance the overall customer experience.

Key Responsibilities

Customer Engagement & Support

✔ Educate customers about home loan procedures and documentation.
✔ Ensure smooth transition from the sales team to CRM staff.
✔ Address post-sale queries and provide accurate project details.
✔ Maintain long-term relationships to generate referrals.
✔ Organize site visits and guide customers during construction.
✔ Facilitate agreements and assist with banking documentation (NOCs, Tripartite Agreements, etc.).

Sales & CRM Strategy

✔ Enhance customer experience through process improvements.
✔ Track daily follow-ups and discipline at the site.
✔ Conduct weekly and monthly meetings.
✔ Provide insights to improve conversion rates, sales velocity, and inventory management.
✔ Assist management with land purchase decisions based on market trends.

Marketing & Market Research

✔ Conduct competitor analysis (pricing, unit plans, amenities, sales trends).
✔ Provide feedback to marketing on customer profiles and digital content.
✔ Assist in creating advertising and promotional strategies.

New Launch & Planning

✔ Review plans and blueprints for accuracy and market suitability.
✔ Provide feedback on new unit and floor plans.
✔ Prepare sales flows and cost structures for new projects.
✔ Train and inform channel partners about new launches.

Team Training & Development

✔ Train new sales executives in negotiation, closing deals, and grooming.
✔ Provide coaching on financing options and bank schemes.
✔ Conduct regular performance reviews and training for the presales team.

Channel Partner Management

✔ Build strong relationships with Channel Partners (CPs).
✔ Train CP teams to understand product features and sales tactics.
✔ Track CP performance and encourage increased site visits.
✔ Conduct presentations and briefings on new offers and schemes.

Banking & Financial Coordination

✔ Work with banks to develop financial schemes for customers.
✔ Obtain project APF for new developments.
✔ Coordinate with bank surveyors regarding construction progress and payments.
✔ Train the team on home loan funding options.

Engineering & Site Coordination

✔ Coordinate possession planning with the site engineering team.
✔ Ensure quality checks before delivering flats to customers.
✔ Monitor construction activities and resolve customer-related issues.

Key Performance Metrics

???? Booking Ratio: Conversion of site visits to bookings.
???? Sales Target Achievement: Number of bookings vs. target.
???? Customer Satisfaction: Feedback during the handover process.
???? Referral Generation: Number of customer-driven referrals.
???? Price Appreciation: Sales rate vs. pricing strategy.
???? Data Accuracy: Timely and precise report generation.
???? Training Impact: Sales executives’ competency development.

Ideal Candidate Profile

???? Skills & Knowledge:
✔ Strong understanding of home loan banking procedures.
✔ Ability to analyze competitor data and market trends.
✔ Familiarity with legal agreements and documentation processes.
✔ Customer-centric approach with excellent communication skills.
✔ Ability to train and lead a high-performance CRM team.

???? Experience:
✔ Real Estate CRM: 2+ years (preferred).

???? Application Requirements:
✔ Present CTC: (Specify in application).
✔ Expected CTC: (Specify in application).

Why Join Us?

⭐ Work in a fast-growing real estate sector.
⭐ Competitive salary & performance incentives.
⭐ Opportunity to lead CRM operations and drive customer engagement.
⭐ Continuous learning and career development.

???? Apply Now & Take Your CRM Career to the Next Level!