Content Marketer

Job Description

Job details

Job type

Full-time

Location

Bengaluru, Karnataka

Benefits

Pulled from the full job description

Health insurance

Full job description

About the company:

Orange Health is India’s leading on-demand diagnostics lab for urban Indian consumers and is positioned as the fastest diagnostics lab in India. We were recognized as the Diagnostics Startup of the Year 2025*.*Launched in January 2021, Orange Health Labs is amongst the most loved brands in the healthcare sector, with over 30,000 reviews and the highest rating on Google for all its facilities across the country, and an NPS close to 90!

Orange Health Labs is among the best places to work, with a team of 1,000+ people across the company. We believe in treating colleagues with respect and investing in their growth for the long term. You can learn more about our work culture on our careers page and LinkedIn page. Our vision is supported by some of the world’s leading investors like Accel, General Catalyst, Y Combinator, Bertelsmann India, Amazon, and other marquee names. We have been recognised as a Future Unicorn for two consecutive years by Hurun India.

About the Role:

As a Content Lead, you will develop and execute a content strategy that enhances our

brand visibility, engages our audience, and drives business goals. You will oversee content

creation, distribution, and performance, ensuring consistency in messaging across all

channels.

You will work closely with marketing, product, and design teams to craft compelling

narratives that educate, inform, and inspire action

Roles and Responsibilities:

Content Strategy & Planning

Develop a comprehensive content strategy aligned with marketing and business goals.
Conduct content audits & competitor analysis to identify gaps and opportunities.
Create and manage a content calendar for blogs, social media, email, and other
digital channels.

Content Creation & Oversight

Lead the creation of high-quality, engaging, and SEO-optimized content.
Work with writers, designers, and videographers to produce compelling brand narratives.
Ensure all content is accurate, brand-aligned, and resonates with our audience.
Edit and proofread content to maintain consistency and quality.

Content Distribution & Promotion

Identify the best distribution channels (blogs, social media, email, paid media, etc.).
Work with the social media and SEO teams to amplify reach and engagement.
Leverage data-driven insights to re ne content promotion strategies.

Performance Tracking & Optimization

Monitor content performance metrics (traffic, engagement, conversions).
Use analytics to optimize content for better reach and impact.
Prepare reports and share insights with stakeholders to re ne the content approach.

Brand Voice & Leadership

Maintain a consistent brand voice, style, and messaging across all content.
Stay updated with industry trends & best practices in content marketing.
Lead and mentor a team of content creators.

Skills we are looking for:

Experience: 5 - 8 years in content marketing or a related eld.
Expertise: Strong understanding of content strategy and SEO.
Storytelling: Exceptional writing, editing, and content development skills.
Analytical Thinking: Ability to track performance metrics and optimize content.
Collaboration: Works well with marketing, design, and product teams.
Experience in healthcare or wellness is a plus but not mandatory.

Compensation and Benefits:

Competitive Salary
We provide Biannual-based increments based on company performance.
We offer comprehensive medical insurance worth 5 lakhs for both our employees and their dependents.
Our company culture is considered one of the best in the industry. You'll get to
work with smart, inclusive, meritocratic team & leaders.
Our People NPS is >90% and Glassdoor rating is also in the top 10% of companies.

Workplace Type

In-Office

Employment Type

Full-Time

Experience Level

Mid-Senior-Level

Work Experience (years)

5 - 8 years

Skills

Editing

Content Strategy

Collaboration